CUSTOMER EXPERIENCE MANAGEMENT (CEM)
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CUSTOMER EXPERIENCE MANAGEMENT (CEM)
Network KPIs, or Key Performance Indicators, are widely used as a metric to track the performance of telecom networks. However, they do not always provide an accurate measure of the quality being perceived by the end customers. This is because KPIs only focus on technical aspects such as signal strength, data transfer rates, and call drops, which may not necessarily reflect the real user experience.
In order to understand the true quality of service, it is important to consider the user’s perception of the network. Customers’ experience in using over the top applications such as Facebook, YouTube, and Twitter is highly influential in their perception of the network’s quality. For example, a high-speed data connection with low latency may be considered poor if the user struggles to load videos on YouTube.
To address this issue, our experts conduct a holistic review of customer segments, major complaint areas, and network bottlenecks. This enables us to propose appropriate Customer Experience Management (CEM) systems that take into account the users’ perception of network quality. By focusing on CEM, we can provide a better overall experience for the customer, leading to improved loyalty and retention.
Additionally, Turnotech has partnered with other companies to provide Managed Quality of Experience Service (MQoES). This solution allows for application-level throughput and latency measurements, giving a more accurate indication of the real-world impact on the customer’s experience. By monitoring these metrics, we can quickly identify and rectify any issues that may arise, providing a better overall experience for the end-users. Overall, our approach focuses on understanding the customer’s perspective and taking proactive measures to improve their experience.
As one of the world’s largest ITService Providers, our deep pool of certified engineers and IT staff are ready to help you to keep your IT business safe & ensure high availability.
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